Many businesses use Facebook as a promotion platform and that definitely works for many. Here are some pointers to get if you are new to Facebook and would like to use the platform for effective marketing and promotional requirements.
Sharing links from business site
This is the basic function that you can start off with when you have just opened a business site on Facebook. For instance, any business page you design on Facebook can help you not only promote your business brand, theme and the main mission of your company but also share images of the latest happenings, products, and related information through posts, links, and videos.
Facebook has its own ad offerings which appear on the side columns on the site. The classic ads, known as marketplace ads usually include a headline with an image, copy and could include a click through link. This could lead to your business Facebook page or to an external website. For example, you could send someone to your carpet cleaning Airdrie site right from the facebook ad as an example. There are easy ways to purchase ad space on Facebook. The social media company offers targeted placement of ads by understanding the right demographics who would be interested in your ads; setting ad budgets that would be feasible for you as well as allows you to monitor performance and measure effectiveness of the ads put up.
Promotion contests through Facebook
The other way of using a Facebook business account is to run contests or sweepstakes. These are marketing tactics that help drive up the audience to your business site as well as increase brand awareness. Even though people cannot make entries through your Facebook site, write answers in the comments section and so forth, businesses can tie up with a third party app to which users can be directed when they wish to take part in contests or campaigns put up on Facebook. Page owners on Facebook can pay a certain rate to ensure that their posts reach a fixed number of users. This promoted posts feature allows businesses to ensure that certain posts make a certain number of impressions or reach on this platform.
This is a unique feature on Facebook that allows users to see the interactions with different users on a certain post published by a business. This is akin to word of mouth marketing that showcases how many people have liked or reacted to a post, shared it or commented on it. Advertisers can showcase likes which in turn encourages more likes from others. They can also show who all have claimed an offer and how they benefited and so forth.
These are some ways you can use Facebook marketing tools to promote and market your business which is helpful and effective as well for the marketing community.