One of the largest networks of social media, Facebook is known to host the second largest volume of online ads and its global revenue has crossed 23 billion by the end of 2016. Hence, as a medium for marketing and posting ads, Facebook still remains an important choice and a platform that is hard to ignore. If you are wondering what new trends have come into vogue this year, here are some key points to note.
Instagram is being used in collaboration with Facebook to bring about a story telling background to most ads and promotional campaigns. Instagram has been a competitor for Snapchat and today, it is an app associated with Facebook, offers another versatile platform for Facebook users to post images that not only showcase products or services but help to create a storytelling format.
Besides using images posted on Instagram and linking them to post on Facebook, you can also use videos that promise to give you a better reach. Video production as well as publishing the same has become easy on Facebook. Hence, instant videos that help state short stories in a compelling manner are the latest trend on Facebook. It engages viewers completely and at an emotional level. Even with a few minutes of effective storytelling, you can get your message across as well as create an intrigue among followers that leads to considerable build up and interest about your campaign.
Mobile marketing is also a growing platform for many ad users and that is another place that Facebook excels. The app works easily on most mobile platforms and is a social media that can provide instant updates on events that are followed or updates provided by any campaign that one has liked or shown interest in. If you want to ensure that your followers remain hooked 24/7, that is what comes with the mobile app on Facebook and your promotional campaigns and ads on it.
Customized audience reach is a distinct advantage on Facebook as any ad package you opt for will get your ad across to the right demographic section. This is a service that is done for most customers and helps to make you reach effective as well as the investment you make on this social media platform. You can easily create quick contests on this platform and followers would be engaged immediately, resulting in more traffic to your business site or responses to your campaign.